Business minded marketing strategist with 10 years of hands-on experience within digtal marketing and e-commerce
Excellent knowledge of brand strategy, digital transformation & marcom technology
Data & insight driven approach to enhance the overall customer experience
Recognized for a proactive approach and keen ability to effectively translate complex operational concepts into tangible action plans
A proven leader capable of blending big-picture viewpoints with tactical considerations to inspire, build trust and achieve real business growth
Understanding the customer journey and how to leverage your customer data to create real business growth.
Very strategic ans perspective driven education, focusing on human behavior in relation to the influence of marketing communication.
Led a group of 10 people responsible for all marketing, • customer acquisition and market research. • Led the implementation of a new marketing automation system and developed new analytics capabilities to measure consumer lifetime value to enhance retention and loyalty. • Initiated a new re-branding strategy to re-vitalize the Gymgrossisten brand. • Responsible for SEK 70 M acquisition media budget including Programmatic display, Social Media, PPC, Content marketing, Email, Print, TV and Events. • Due to large cost savings within Orkla many new recruits on probationary periods (including myself) unfortunately had our contracts terminated.
Led a group of 5 people responsible for all marketing and e- commerce operations. • Responsible for marketing and business strategies, business development and identifying new market opportunities and partnerships. • Set the requirements for a new e-commerce platform and implemented a new marketing automation system to enhance retention and loyalty. • Developed PR strategies to further enhance the brands and build market share. • Responsible for SEK 80 M acquisition media budget including Programmatic display, Social Media, PPC, Content marketing, Email, Print, TV and Events.
2014 - 2018
Led a group of 12 people responsible for digital strategies • and cross channel execution for clients e.g Trygg Hansa, Volkswagen Group and Svenska Spel. • Responsible for the continuous development of our digital offering and identifying new market opportunities and partnerships with relevant tech companies. • Strategy lead for Phd’s largest clients, in pitches and seminars.
Led group of three people responsible for all marketing • operations and customer acquisition. • Implemented a new e-commerce platform and a new CRM system to enhance retention and loyalty from existing members. • Developed PR strategies to further enhance the brands and build market share. • Responsible for SEK 25 M acquisition media budget including PPC, CRM, Social Media, Content marketing, Print and Events.
2009 - 2012
Responsible for all digital marketing and online sales at • Apollo.se. • Endless conversion optimization to attract more quality traffic to increase conversion rates. • Main channels were SEO/PPC, content marketing to enhance search engine presence, social media for distribution, RTB display/mobile for reach and affiliate campaigns for conversions.
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