ABOUT ME

WHO AM I?

Business minded marketing strategist with 10 years of hands-on experience within digtal marketing and e-commerce

Excellent knowledge of brand strategy, digital transformation & marcom technology

Data & insight driven approach to enhance the overall customer experience

Recognized for a proactive approach and keen ability to effectively translate complex operational concepts into tangible action plans

A proven leader capable of blending big-picture viewpoints with tactical considerations to inspire, build trust and achieve real business growth

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EXPERT IN

Understanding the customer journey and how to leverage your customer data to create real business growth.

Marketing Strategy

90%

Brand Strategy

90%

Data Driven Digital Marketing

90%

Digital Transformation

80%

Marketing Automation

85%

Business Development

80%

Project Management

80%

Team Building

90%

EDUCATION

2001-2004

University of Stockholm

Economics - Master in marketing

Very strategic ans perspective driven education, focusing on human behavior in relation to the influence of marketing communication.

EXPERIENCE

2019

HSNG (Orkla)

CHIEF MARKETING OFFICER

Led a group of 10 people responsible for all marketing, • customer acquisition and market research. • Led the implementation of a new marketing automation system and developed new analytics capabilities to measure consumer lifetime value to enhance retention and loyalty. • Initiated a new re-branding strategy to re-vitalize the Gymgrossisten brand. • Responsible for SEK 70 M acquisition media budget including Programmatic display, Social Media, PPC, Content marketing, Email, Print, TV and Events. • Due to large cost savings within Orkla many new recruits on probationary periods (including myself) unfortunately had our contracts terminated.

2018-2019

Skruvat AB / Bythjul AB

Chief Marketing Officer

Led a group of 5 people responsible for all marketing and e- commerce operations. • Responsible for marketing and business strategies, business development and identifying new market opportunities and partnerships. • Set the requirements for a new e-commerce platform and implemented a new marketing automation system to enhance retention and loyalty. • Developed PR strategies to further enhance the brands and build market share. • Responsible for SEK 80 M acquisition media budget including Programmatic display, Social Media, PPC, Content marketing, Email, Print, TV and Events.

2014 - 2018

PHD (Omnicom Media Group)

Digital Director

Led a group of 12 people responsible for digital strategies • and cross channel execution for clients e.g Trygg Hansa, Volkswagen Group and Svenska Spel. • Responsible for the continuous development of our digital offering and identifying new market opportunities and partnerships with relevant tech companies. • Strategy lead for Phd’s largest clients, in pitches and seminars.

2012-2014

Campadre Scandinavia AB

Chief Marketing Officer

Led group of three people responsible for all marketing • operations and customer acquisition. • Implemented a new e-commerce platform and a new CRM system to enhance retention and loyalty from existing members. • Developed PR strategies to further enhance the brands and build market share. • Responsible for SEK 25 M acquisition media budget including PPC, CRM, Social Media, Content marketing, Print and Events.

2009 - 2012

Apollo Scandinavia AB

Digital Marketing & E-Commerce Manager

Responsible for all digital marketing and online sales at • Apollo.se. • Endless conversion optimization to attract more quality traffic to increase conversion rates. • Main channels were SEO/PPC, content marketing to enhance search engine presence, social media for distribution, RTB display/mobile for reach and affiliate campaigns for conversions.

WHAT I DO

Marketing Strategy

Integrating the company vision, goals and Kpi:s into the marketing strategy to make sure every activity pushes you closer to success

Brand Strategy

Branded vs. Brand-Led The difference matters. Branded companies have an identity, but consumers truly identify them by their products. When a product supersedes the brand, a company is always at the mercy of the consumer and their needs. American Apparel and Old Navy are branded companies. They have an identity, but if the market demands lower prices or generic styles, American Apparel and Old Navy are forced to follow. This principle holds true in all spaces, from tech to food to consumer packaged goods. Brand-led companies, in contrast, play the long game and require more investment. The identity of the brand supersedes the product and allows a company to resist certain market forces. Nike and Shinola are brand-led companies that can release distinct new product categories and occupy different price levels. The brand vision, not mass consumer pressures, dictate growth.

Customer journey

The customer journey begins with your first engagement with a prospective customer. The right technology allow you to follow them through each stage of the journey and monitor usage of your product or service—all the way through renewal. This process comprises tracking, measuring, and monitoring customer health at every stage, predicting issues before they occur, and providing course correcting to ensure the delivery of continuous business value. In order to accurately chart your customer journey, there are five key steps you must complete: Define the customer lifecycle stages Identify milestones and events that require attention at each stage Create health scores and alerts customized to each stage Establish key Customer Success plays for each stage Implement a feedback loop using signal analysis

MOBILE APP DESIGN

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LOGO DESIGN

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PRINT DESIGN

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